![]() Here’s how to set up SmartLoop pins for your evergreen content:Ĭreate a new SmartLoop:Create a new SmartLoop in your Tailwind dashboard via Publisher > SmartLoop > New Loop. Rather than continuously re-schedule your evergreen content pins, let’s set them up to come back again automatically! Tailwind offers a free trial for the first 100 pins, so you can set up your account as you follow along with the steps below at no cost: It goes without saying that I wouldn’t use this tool if it wasn’t worth every penny, but full disclosure that Tailwind is a paid app, and there are various levels of “PowerUps” to further enhance its functionality (which we’ll chat through more below). Next, you’ll set up your Tailwind account and connect it to your Pinterest account. Sign up for your free Pinterest business accountĬreate the Pinterest boards you’ll use in Tailwind (and remember to thoughtfully choose the board names and customize the board descriptions-valuable Pinterest SEO!) I’ve shared more specific details on how to set up your business’ Pinterest account, but the basic steps are: Set up your Pinterest accountįirst, you’ll prepare your Pinterest account for Tailwind. Here’s exactly how I set up Tailwind to grow traffic to our website, and the exact strategies you can use to grow traffic for yours: 1. How to use Tailwind to grow your website traffic Grow faster with Tailwind Tribes: Join Tailwind Tribes to connect with like-minded businesses and pinners to share your content with new audiences. ![]() Repurpose your content with SmartLoop: Use the “SmartLoops” Tailwind feature to repurpose your best evergreen content to continue to drive traffic to your website. Shuffle queue: When you batch schedule pins, it’s convenient to shuffle your queue to evenly distribute content, rather than pinning a bunch of pins on one topic or from one source all at once.Ĭreate Board Lists: Conveniently group boards that are frequently used together to streamline your pinning process. Schedule pins to maximize engagement: Tailwind automatically creates a pinning schedule that’s optimized for audience engagement. ![]() Here’s why:īatch schedule your pins: Pinterest prioritizes regular, consistent posting, and batch scheduling allows you to pin regularly throughout the day, without having to do so manually. It’s no secret how much I love using Tailwind for Pinterest growth-I’ve shared before that it’s my favorite tool for scheduling and sharing content on Pinterest. How to use Pinterest to grow your website traffic Here’s a closer look at exactly how I recommend new businesses set up a streamlined system to grow your website traffic with Pinterest-all on just a few hours per week! It helps people find specific content they’re looking for.Īnd because of this, it’s typically more effective than other forms of “social media” (which it technically isn’t…) at driving traffic to your website-and thus new audience members and clients/customers to your business! Though it’s sometimes mistakenly thought of as a social media platform, Pinterest is really a visual search engine. □ Why Pinterest is so helpful for your business So, one of the best ways to jumpstart your website traffic and SEO as a new business owner is to use content marketing via Pinterest. (And, of course, growing traffic to your website not only helps connect your business with more interested audience members and prospective customers/clients, but also helps to grow your SEO, because search engines look more kindly upon webpages or blog posts that are already well-trafficked.) I’ve shared lots before about my favorite strategies for building a website and promoting your content to expand your reach and grow your business.Īs you may know, I’m a big fan of content marketing and using Pinterest to promote your blog content-it’s my favorite, most cost-effective way to grow your website traffic!
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